ERA's 75+ years of leadership in optimizing the professional outsourced field sales in the global electronics industry has made manufacturers' representatives equal partners in the marketing process. ERA gives reps a voice... by listening and responding to members and the forces that impact the success of rep firms and manufacturers who sell through reps.

An organization through which agents and principals cooperate to derive the maximum benefits from their business relationship. MANA facilitates this process by educating world and national business, industry and government on the importance of the success of the unique relationship involved between manufacturers and agents.
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ECIA

As an organization made up of the leading electronic component manufacturers, their manufacturer representatives and authorized distributors, ECIA members share a common goal of promoting and improving the business environment for the authorized sale of electronic components to the end customer.
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